Trainer: Ann De Ron
Writing for non-peers is an interesting challenge. If you stick to an academic writing style and only translate the jargon and give extra background, people will not read your text. But you do not want to be too simplistic either, so what to do?
Purpose of this workshop is to offer practical tools to write your own popular scientific blog, press release, opinion article, magazine article, leaflet, mail or other text. The workshop is also useful if you want to contribute to texts by press officers or (science) journalists.
This workshop is hands-on: you will define a key message customized to your audience, think about a suitable text structure, discuss texts, give and receive feedback on text outlines of fellow participants.
Ann De Ron worked for 10 years as a journalist and editor for several Belgian and international print media and websites, for instance for the newspaper De Morgen, Knack magazine, MO*Magazine and Natuur & Techniek (the Dutch NewScientist). She is a master in Molecular Biology and has been training researchers in popular scientific writing since 2008.