Science is thoughtful, complex and ongoing, while media want clear and short messages with some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way. This 1-day workshop gives you background and practical tips to deal with the media as a researcher.
We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.
You practice being interviewed. ! In this workshop you will not be filmed ! We concentrate on content: how to keep the best possible grip on the title and main message.